Sunday, November 13, 2011

Superstarcase Radio

When in the course of human events it has become necessary to stop listening to crap and start tuning into the most engaging sort of content that not only soothes the savage beast but gets your adrenal glands pumping, your heart rate racing - help us build Superstarcase Radio to more exacting specifications that can serve you better. Radio as always served a main
purpose as a local event/community barker. Why should that be any different now? We have enough mediums to suffice bringing national and global information right to our door. Perhaps it's time we really shape radio as a more intimate local resource that becomes engaged with local and community affairs in a deep and thought provoking manner, more like a physical member of the community who feels what we feel, who is affected in the way we are when something important takes place where we live. We can also revamp it some what to help locals address issues that have significant bearing on our schools, health facilities, entertainment activities and most importantly all member segments of a community in a way that is less intrusive than, let's say television.
I'm not saying that we can not have national or international reports that have serious underpinnings to the way of life of a community, which is part of the society. Rather, I am trying to lean in the direction of any new development in the media being skewed towards more relative pursuits and endeavors designed to raise the level of "quality of life" of a community rather than the lining of pockets of advertisers. After-all, isn't this part of the reason why there is such a backlash against advertisers now (shoppers not shopping and spending like they used to)? Of course those who are brilliant marketeers out there will put this experience down singularly to a bad recessionary economy, but I beg to differ and insist that a wary eye need be cast in the direction of over-zealous product purveyors trying to squeeze out every dime they can from a consumer who is simply tired of buying into their game.

Tuesday, July 19, 2011


Is the status of terrestrial radio still languishing in the depths of darkness waiting for that last death knell signaling its final demise. It's hard to say really. There always sees to be some effort on the horizon by some nostalgic fan who thinks there is still great merit in what can be accomplished with it. Satellite has proven to be none to popular as was expected so where do we turn from here. Is a new combination hybrid Internet/ terrestrial radio configuration in the mix for the near future? Only time will tell but there is certainly a need for some kind of localized neighborhood "barker" to keep things fresh and crackling while the commanders of community media decide if they are willing to downsize their reach and scope of the vision they seemingly once had for all the possibilities of the potential "cloud radio".

Terrestrial radio forces unite!

It appears to be crumbling before our very eyes.

I stepped into a McDonald's today for a spot of breakfast. I couldn't help but notice a marked difference in the atmosphere there.

At first, I couldn't quite put my finger on it at first, but as I got more into the deluxe thing it dawned on me there was a distinct change in the format of music they had been inundating us with.

"What? Could I be hearing things?" Did they actually have a "talking-head", back on the dial, chatting up the audience?

Culture shock! According to satellite radio pundits, "Chatty Kathy dee jays were killing radio and satellite needed to bring about sweeping change to the landscape."

Be careful "organic content" purveyors. This may represent the other side of the "double edged sword", traditional ol' marketeers may have been hinting (when the switch was being made from sales to "organic search content".


Terrestrial radio was never the problem, in spite of having to many over talkative, nothing to say jocks.

Fat cats with "two much scratch" was.

No economic impact study on how instituting such a losing cause as satellite radio would effect the many once employed, now unemployed support personnel, who were unceremoniously given the old "heave-ho".

I guess satellite is backing off that talk and trying to save their sorry asses (What were you thinking giving "Howard a half a billion dollars?????).

Improving broadcast technical quality is one thing but screwing with, bot enhancing a formula that continues to still work today was just shear greed and stupidity.

Jocks, dee jay's unite . It's time to reclaim your thrones in the wake of all this chicanery and tomfoolery.

"Step into the bad side ; ) " and join us in creating a coup' to once again take over the mantel of terrestrial radio. The only difference, this time radio will be much leaner, much meaner!

See you on the flip side...

Internet broadcasters, stations, support staff... join the fray too! Open your big mouth and let your voice be heard and your heart be recognized!

Sign up and join us at: today!